Two weeks ago Cyclone Nargis hit the South Asian country of Burma (Myanmar). Since then, the Red Cross has estimated the death toll at up to 130,000 and the UN has been forced to slow aid because the Burmese military junta government has been disrupting the flow of aid to victims. Today, Ogilvy & Mather, Amsterdam, the Burma Arts Board and creative production studio Shilo
unveiled the "Burma Viral," an animated call to action for raising awareness about the plight of the Burmese people by urging viewers to visit the Burma Arts Board site
. The initiative began as a reaction to political issues and the film was all but complete when the cyclone hit.
We spoke to Shilo co-founder and creative director Andre Stringer about the project.