This week, the Old Spice Guy Who's Not Bruce Campbell returned to show us how the history-soaked man musk performs on the athletic field. Sure, last time
he told us how it performs in such manly situations as "basketball, recon and Frenching" but now it's time to actually show the Old Spice at work.
We spoke to Wieden + Kennedy, Portland copywriter Michael Illick
about the new spot and why the title of it reminded us of an old poem that ends with "cha cha cha."