As the U.S. presidential campaign enters its final four weeks, the fight for political turf and key voters will reach a fever pitch and one key ingredient in that frenzied rush will be the role campaign ads play.
Ad folks have often applied their brand of persuasion to the political process, such as Hal Riney's award-winning "Morning In America" effort for Ronald Reagan's 1984 campaign. Goodby, Silverstein & Partners creative director Jamie Barrett recently teamed up with MJZ director Craig Gillespie (Lars and The Real Girl
) for a series of "behind the scenes" spoofs aimed to question Republican campaign strategy with a smirk. For now the spots are primarily available on a YouTube channel
, but Barrett hopes that's just the beginning.