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John Lewis: The Long Wait -- Best of 2011 TV #3

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Dougal Wilson returns for John Lewis' 2011 Christmas campaign with the story of a child who just can't wait for Christmas -- but for reasons you may not realize. The pace of the spot recreates that childhood emotion of feeling like that day simply will never come -- and the relief you feel when it finally does. The music is a reworking of The Smiths' "Please, Please, Please," and agency is Adam & Eve. This touching spot is #3 in our TV Best of 2011.

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