Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

A Health Plan You Can't Refuse

Published on .

Don't let this happen to you.
Philly agency Tierney Communications presents an interesting pitch for a corporate health plan in a new regional campaign for Independence Blue Cross that breaks today. The effort dares to ask what your employees will do to you if you don't set them up with Independence Blue Cross. According to four spots from Coppos Films director Brian Aldrich, they will put a live kangaroo in your office, sabotage your presentations, bombard you with garlic breath and seat you between sumo wrestlers on your next flight to Japan.
Most Popular
In this article: