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Adidas Keeps Going and Going and ...

Published on .



Adidas "Never Quits"
Adidas shows off the durability of its running shoes in a new spot from TBWA/Chiat/Day/San Francisco in which everything fails except a guy's sneakers. Directed by MJZ's Nicolai Fuglsig, the commercial shows a lone jogger running through a city, while everything he passes -- tires, water beds, a pogo stick -- gives out. But, as the tag says, his shoes feature "cushioning that never fails."
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