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Arnell, Jay-Z Team Up for Reebok

Published on .



Reebok "Secret"
The Arnell Group's latest effort for Reebok takes us inside the S. Carter Academy, where Reebok develops Jay-Z's signature basketball shoe -- although he signs it with his real name, Shawn Carter. The spot -- directed by Malik Sayeed of Little Minx@RSA, with sci-fi effects by Psyop sister Massive Industries -- shows Jay-Z checking in on the progress of his latest eponymous shoe as it's put through its paces by New York Knick Jamal Crawford. The S. Carter Academy lives on the web at scarteracademy.com.
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