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BBDO, Sierra Mist Make More Mist-Takes

Published on .

Sierra Mist "Post-It"
Sierra Mist and BBDO/N.Y. have introduced a half dozen new spots featuring the ad hoc comedy troupe The Mist-Takes, which includes comedians Michael Ian Black, Debra Wilson, Jim Gaffigan, Nicole Sullivan and Aries Spears. The new spots, directed by Traktor, feature the players in awkward scenarios worthy of Larry David -- and one or two that seem to have been lifted directly from Seinfeld.
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