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BBH/New York kicks off a year-long SUV safety campaign orchestrated by the attorneys general of all 50 states with a blockbuster spot featuring a wild beast known as the Esuvee. Directed by Daniel Kleinman -- with effects by London shop Framestore CFC -- the commercial depicts an SUV rodeo, where brave riders try to go the distance atop the furry truck/animal hybrid. For an even closer look at the beast, visit esuvee.com.