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New Beetle Battles as "Force of Good"

Published on .

VW "Alarm Clock"
As Arnold says goodbye to the Volkswagen account, we say hello to a new Beetle campaign. The bug proves to be a hero, but not one that saves lives or even the world. In a campaign called "Force of Good," the Beetle saves from things that are ultimately icky instead of dangerous, maintaining its feel-good image. Supplementing the broadcast spots is the website forceofgood.com where you can customize a car and do battle with foes such as socks worn with sandals, brussels sprouts and a banana hammock. (MS)
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