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Benihana Tries Anime Action

Published on .



Anime action with a surprise ending.
In a new spot from New York agency The Romann Group and animation company Studio Mercenary, 40-year-old Japanese restaurant chain Benihana courts younger diners with a little anime action. In fact, the commercial appears to be nothing but an animated adventure scenario -- in which our hero's girlfriend is kidnapped by the bad guy -- until the very end, when the protagonist finds himself lured to a surprise party at Benihana.
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