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Berlin Cameron Spreads Litter Bug

Published on .

Purina "Snowball"
Berlin Cameron/Red Cell has come up with an unusual way to sell an unusual product -- Purina's Second Nature dog litter. Dog litter, you scoff? Exactly. People just use newspapers.

So, to persuade dog owners to reconsider litter, the agency has created a series of online videos featuring confessions from the perps themselves -- the dogs. In exposé-style interviews, the pets reveal that they do what comes naturally when you leave them alone for fourteen hours. The virals were produced by in-house unit Day for Night and directed by creative staffer Susan Griak.

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