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BK Gets Ready to Rumble

Published on .

BK "Weigh-In"
As Burger King's Chicken Sandwich World Championship approaches, Crispin Porter + Bogusky is teasing the mock event, not just with a viral website, but with spots featuring pre-bout footage. In two documentary-style spots directed by the Sydney-based collective The Glue Society via @radical.media, we see the contenders getting ready for the fight and -- in a spot that breaks tomorrow -- getting into a scuffle at the official weigh-in. What will actually happen on the Nov. 5 DirecTV broadcast is anyone's guess, but BK's certainly got our attention.
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