Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BK's Star Wars Staring Contest

Published on .

BK "King v. Vader"
Lord knows we've seen enough Star Wars tie-ins in recent weeks. While we don't envy the creatives who are handed the dreaded "Vader brief," we were eager to see what BK and Crispin Porter + Bogusky would do with it. And while much of the reel wasn't able to burst through the Death Star of cross-promotional clutter, we did like this cinema spot, in which the ominous and evil Vader stares down the ominous and creepy BK King.
Most Popular
In this article: