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BMW's iPod Mod

Published on .



BMW "Back Seat"
BMW touts what it's calling the "first seamless integration of iPod and automobile" -- presumably because last year's promotional iPod/VW Beetle hookup was accomplished via a cassette-deck adapter -- in a new commercial from Fallon/Minneapolis and Velocity@Crossroads director Greg Grey. In the spot, we see a driver plugging his iPod into the dashboard of his BMW and being joined by a veritable clown car of musicians who nod approvingly in the rear-view mirror.
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