Wells Fargo Bank enters a new era with its first branding effort following its merger with Norwest. Three new spots from DDB
Worldwide, Los Angeles, break today and are tagged "Wells Fargo. The next stage." The spots, showcasing Wells Fargo's services ranging from student, small-business and home loans to investments, discuss how a process such as "dreaming" or "seeing the possibilities" can lead to the next stage in life. Each spot ends with the Wells Fargo stagecoach. Copywriter: Ed Cole. Art director: Kevin McCarthy.