EDS promotes its services for the new economy with a special effects bonanza. The new TV spot, from Fallon
, Minneapolis, shows a construction crew building an airplane in midflight, oblivious to passengers hanging on inside. "We build your digital business, even while you're up and running," says the title card. The commercial, tagged "EDS. Solved," follows the company's "Cat Herders" spot, which broke during this year's Super Bowl. "Airplane" will debut nationally on Thanksgiving National Football League broadcasts. Copywriter: Greg Hahn. Art director: Dean Hanson.