Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BREAKING: For little(r) shavers

Published on .

In an attempt to lure younger users, Norelco Consumer Products Co. launched its biggest-ever print campaign in September magazines. The seven-ad effort consists of executions directed not only to Norelco's 19-to-34-year-old core audience, but also uses extreme sports to lure younger teens. The tag remains "Put it to the test." D'Arcy Masius Benton & Bowles, New York, created the ads. Copywriter: Michael Sullivan. Art director: Yin-bo Ma.
Most Popular
In this article: