BREAKING: For little(r) shavers

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In an attempt to lure younger users, Norelco Consumer Products Co. launched its biggest-ever print campaign in September magazines. The seven-ad effort consists of executions directed not only to Norelco's 19-to-34-year-old core audience, but also uses extreme sports to lure younger teens. The tag remains "Put it to the test." D'Arcy Masius Benton & Bowles, New York, created the ads. Copywriter: Michael Sullivan. Art director: Yin-bo Ma.
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