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Bud's Real Fans of Genius

Published on .

Bud profiles a crazy fan for ESPN's anniversary.
In honor of ESPN's 25th anniversary, Bud Light has produced a tongue-in-cheek tribute to the "25 Greatest Fans in Sports." In three new spots from DDB/Chicago, we see shades of the "Real Men of Genius" campaign as we meet men like Earl Whipple, the first man to take his shirt off at a football game; Mark Smolak, who lost everything waiting in line for tickets; and Marty Sorensen, a "psychological warrior" with a touch of the psycho. The package was directed by Tom Routson of Tool of North America.
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