As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
BBDO/New York rekindles the natural rivalry between Coke and Pepsi delivery drivers in a new spot promoting the launch of Vanilla Pepsi. Like the classic 1996 Super Bowl spot "Security Camera," in which a Coca-Cola driver is caught sampling a Pepsi, "Trucks" -- directed by Independent Media's Chris Smith -- begins as a Pepsi truck pulls up beside a Coke driver. The Coke guy is rocking to REO Speedwagon, but is quickly put to shame by the Pepsi truck's flashy hydraulics and monster sound system. As the voiceover says, "There's a New Vanilla in Town." ... Fallon/Minneapolis has rolled out a new campaign for United Airlines that is stylistically spare and pleasingly unsentimental, especially for historically saccharine United. In five new spots, directed by Peter Nydrle, we see shots of picturesque destinations -- including a museum, a lake and the streets of Paris -- as a jetway bearing the UAL logo slowly extends into the screen and drops passengers off at their vacation destination.