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New Campaigns Breaking for Vanilla Pepsi, UAL
Published on .
The cola war heats up over Vanilla Pepsi.
BBDO/New York rekindles the natural rivalry between Coke and Pepsi delivery drivers in a new spot promoting the launch of Vanilla Pepsi. Like the classic 1996 Super Bowl spot "Security Camera," in which a Coca-Cola driver is caught sampling a Pepsi, "Trucks" -- directed by Independent Media's Chris Smith -- begins as a Pepsi truck pulls up beside a Coke driver. The Coke guy is rocking to REO Speedwagon, but is quickly put to shame by the Pepsi truck's flashy hydraulics and monster sound system. As the voiceover says, "There's a New Vanilla in Town." ... Fallon/Minneapolis has rolled out a new campaign for United Airlines that is stylistically spare and pleasingly unsentimental, especially for historically saccharine United. In five new spots, directed by Peter Nydrle, we see shots of picturesque destinations -- including a museum, a lake and the streets of Paris -- as a jetway bearing the UAL logo slowly extends into the screen and drops passengers off at their vacation destination.