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Canadian Burger King Ads Take a Seat
Published on .
Burger King (CA) "Jackhammer"
A pair of new spots by Canadian agency Communication Blue Blanc Rouge are extolling the virtues of Burger King's Angus 'Shroom & Swiss steak burger—a burger so tasty that you can't help but sit down to eat it. Directed by up-and-coming helmer Brian Lee Hughes, the spots take the "sitting down" premise one step further by showing the hilariously-unfortunate consequences that result when a jackhammer-wielding construction worker and a chainsaw-wielding lumberjack decide to remain sitting, even after their lunch break has ended. (RH)