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Celebrity Cruises Teams with Cirque Du Soleil

Published on .

Celebrity "The Lights"
Celebrity Cruises and agency Arnold Worldwide are introducing "The Bar at the Edge of the Earth" -- a cruise experience created by Cirque Du Soleil -- with an appropriately artsy commercial from RSA director Carl Erik Rinsch. The spot shows the inhabitants of a seaside town as they are slowly mesmerized by a reflection in the distance, which ultimately reveals itself to be a Celebrity cruise ship -- "soon departing for the unimaginable," according to the voiceover.
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