Chef Boyardee Flies High

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Chef Boyardee "Jumper"
Following up on last year's "Rolling Can" spot -- in which a can of Chef Boyardee followed a girl home from the grocery -- Leo Burnett returns with another fanciful commercial for the packaged food brand. This time around, we follow -- courtesy of Biscuit Filmworks' director Steve Rogers -- a kid who has developed unbelievable jumping ability. The reason behind the newfound talent? The secret's in the top cupboard.
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