Cingular Holds the Phone

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Cingular "Disk"
BBDO/Atlanta, originators of Cingular's once ubiqituous "Inconsiderate Cellphone Man," has introduced a new cinema spot for Cingular that encourages people to turn their cellphones off. Directed by Kinka Usher, the message takes the form of an action sequence already in progress. Our hero is seen in a mad dash to retrieve a disk inside a briefcase, but just as he's about to triumph, a giant phone falls from the sky. "Ringing phones ruin movies," the voiceover reminds us.
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