Value City as a Toy Store for Adults

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Parents won't want to leave.
Cliff Freeman and Partners has come through with a smart new comic spot for client Value City. The commercial -- directed by Go Film's Neil Tardio Jr. -- features a locked camera shot of a woman being dragged from the store by her two children as she bawls and whines about never wanting to leave. The spot -- which is titled, appropriately enough, "Role Reversal" -- ends with the tag, "It's All in the City."
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