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CP+B Breaks MINI Convertible Campaign

Published on .

MINI "Jump"
Crispin Porter + Bogusky has debuted a new series of dealer ads for the MINI convertible, all built around the tagline "Always Open." In one spot, directed by Joe Public when the duo was still with Headquarters, a MINI driver goes top-down in the rain, but still stays dry thanks to the car's aerodynamics. A second spot, directed by HSI's Gerard de Thame, follows a man as he enjoys being out in the open -- all the way from an open baby carriage to an open casket. In a third, also directed by de Thame, a guy makes a Matrix-style leap into the driver's seat.
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