As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
The Martin Agency will break a new series of UPS spots featuring NASCAR driver Dale Jarrett this weekend during the broadcast of the Daytona 500. Five new spots, directed by Hungry Man's David Shane, continue the longrunning comic campaign to get Jarrett to take the UPS truck out on the track. This time out, he receives some practical advice, as we see him being trained by regular UPS drivers in the finer points of safety, courtesy, wardrobe selection and yoga.