Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

DDB Breaks First Subaru Campaign

Published on .

DDB "Two Wheels"
DDB/N.Y. has unveiled its first campaign for Subaru since winning the account in October -- and it comes with a new tagline: "Think. Feel. Drive." The debut spot, directed by Believe Media's Zach Snyder, promotes Subaru's reputation for all-wheel-drive by showing other cars riding on two wheels. "Why have four wheels if you're not going to use them?" the voiceover asks.
Most Popular
In this article: