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Deutsch Breaks Monster Campaign

Published on .



Is today the day?
Over the holidays, Deutsch/New York broke its first campaign for job site Monster since taking over the account from Arnold Worldwide in July. The effort introduces a new tagline, "Today's the Day," which is driven home by a voiceover in the inaugural anthem spot. The commercial, which broke Dec. 26, was directed by Epoch Films' Jeff Preiss. Monster's next commercial will debut Feb. 1 during the Super Bowl.
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