Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

EA and Wieden+Kennedy Play Ball

Published on .

EA "Winner Stays On"
Wieden + Kennedy/Amsterdam kicks off a brand new spot for Electronic Arts’ latest soccer video game, FIFA ’06. The 30-second spot “Winner Stays On” pits Manchester United star Rooney and Brasil star Ronaldinho against each other in an intense tournament, with thousands of other teams waiting in the wings, champing at the bit for their shot at glory. But it’s not all about the famous players, as the 20-second teaser “Referee” follows the journey of a ref from his imprisonment in the bowels of a stadium to his call to duty on the field. (RH)
Most Popular
In this article: