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ESPN Celebrates Nimrods

Published on .



ESPN tracks the fans of Watersmeet High's Nimrods.
In a new series of spots in the "Without Sports" campaign, ESPN and Wieden + Kennedy/New York celebrate the fans of Michigan's Watersmeet High School Nimrods -- and, yes, Watersmeet is a real high school and the Nimrod is really its mascot. The name of an Old Testament king, Nimrod means "hunter," but -- according to the American Heritage Dictionary -- came to mean "a person regarded as silly, foolish, or stupid" after Bugs Bunny called Elmer Fudd a "poor little Nimrod." Watersmeet picked its mascot long before that, in 1904.

In three new spots, directed by Anonymous Content's Brett Morgen, we see real Nimrod fans praising their home team. All three commercials ask, "Without sports, who would cheer for the Nimrods?"

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