×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Euro RSCG Courts Blood Donors

Published on .



Ad Council "Julie"
Euro RSCG/N.Y. takes a novel approach to attracting blood donors in a new pair of PSAs for the Ad Council, the American Red Cross, the American Association of Blood Banks and America's Blood Centers. In both spots, directed by Playroom's David Jaffe, we see socially conscious people as they take small actions toward saving the world. Such efforts quickly spiral out of control, however, until they seem overwhelming and quixotic. That's when the copy tells us that "Saving the world isn't easy. Saving a life is."
In this article:
Most Popular