PS2 "Rebirth": With a Grand Prix like this, who wants a Lion?
American agencies did very well on the Film shortlist however, rating more than quarter of the almost 600 spots on the list, from which the jury will select the Lions that will be presented here Saturday night. Practically every credible U.S. campaign of the last year is represented, from Ogilvy & Mather's "Cat Fight" commercial for Miller to Goodby, Silverstein & Partners' "Sheet Metal" spot for Saturn, and everything in between. All the favorites made the cut, including 11 spots from Wieden + Kennedy and Nike, four from Crispin Porter + Bogusky and MINI and another four for Volkswagen from Arnold Worldwide. Reebok's Terry Tate made it, as did Frankenstein as spokesmonster for Osteo-Biflex from Cramer-Krasselt. Y&R/Chicago landed six NASCAR spots on the list and Y&R/New York placed five clips for the NFL. Everything Fox Sports did last year is here, both from Cliff Freeman and TBWA/Chiat/Day. Berlin Cameron/Red Cell made the list, even with a somewhat bland spot starring domestic celebrities Courteney Cox and David Arquette.
Anti-American sentiment? If anything, the Film jury has been too kind. -Jim Hanas