Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Go, Fish

Published on .

Rapala "The Getaway"
Minneapolis agency Carmichael Lynch goes relatively high concept -- at least for fishing lures -- in a commercial that breaks today for Rapala. Directed by Incubator's Tom DeCerchio, the spot features a high-speed chase involving two cops and, well, a fish that can drive. When the scaly fugitive makes it back to water, it looks like he's gone for good, until one of the cops produces a rod equipped with a Rapala lure.
Most Popular
In this article: