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Fox Sports Wants to be Your "Basketball Companion"

Published on .

Fox Sports Net "Rim"
TBWA/Chiat/Day/S.F. has come through with its annual offbeat campaign for Fox Sports Net. This one -- which, like previous efforts, was directed by Harvest's Baker Smith -- presents the network as the ultimate "basketball companion" by imagining what it would be like to have a companion that is a basketball -- an actual talking basketball. Thanks to lifelike effects from Method, we now know that having such a companion would be, well, creepy.
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