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Fox Sports Puts Hometown Fans First

Published on .

Hometown fans come first.
TBWA/Chiat/Day/San Francisco has come up with yet another way to illustrate that Fox Sports Net is all about the home team -- and it's kind of cold-blooded. In a new spot directed by Frank Samuel via Harvest (Samuel has since jumped to Headquarters), we see an ambulance arrive at the scene of an accident. When the San Francisco paramedics see that the victim is wearing a Dodgers t-shirt, however, they pack up their gear and move on. The tagline, "Where Bay Area Fans Come First," will be adapted as the spot runs in different markets.
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