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G Whiz Makes it Easy for Progressive Direct
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Progressive Direct "Golf"
In a new campaign fromm Grey subsidiary G Whiz insurance company Progressive Direct explains why it doesn't sponsor sporting events. It's because Progressive makes things way too easy -- much easier than the sports themselves. Three spots, cleverly directed by Tool of North America's Tom Routson, at first appear to be footage from Progressive-sponsored events. In the reveal, however, we see that the challenge has been taken out of golf, for example, by making the hole as big as a crater, while the thrills of bowling and skateboarding are similarly simplified.