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GE Balances Nature with Technology

Published on .

GE "Tower"
GE touts the cleanliness of its GEnx jet engine in the latest installment of its new "Ecomagination" campaign, which debuted last night. The spot, from BBDO/N.Y. and director Joe Pytka, shows a precarious tower of animals -- a sort of vertical Noah's ark -- rising through the clouds to greet a passing airliner. New York's Quiet Man provided the soaring effects.
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