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GE's Prancing Pachyderm

Published on .



GE "Elephant"
Just a few months after DDB/London made Gene Kelly pop and lock in a spot for Volkswagen, BBDO/N.Y. brings us an elephant dancing to "Singin' in the Rain" for General Electric. The spot, which debuted Thursday night, was created by director Joe Pytka and effects company Quiet Man as a vehicle for touting GE's environmentally friendly technologies.
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