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Geico Breaks More 'Good News'

Published on .



Geico's "Good News" campaign continues.
Insurance company Geico extends its "Good News" campaign into a second year with five new spots from The Martin Agency and MJZ director Craig Gillespie. As before, the spots feature good news/bad news scenarios in which the good news is that someone has saved a bunch of money on their car insurance. This time around, the spots go out of their way to mimic other kinds of programming, including a soap opera, a home improvement show and an informercial advertising a miracle cure for baldness. In a spot that takes aim at recent corporate misdeeds, even a federal prosecutor takes a moment off from scolding a CEO to publicly announce his huge insurance savings.
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