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Goodby Breaks Haagen-Dazs Anthem

Published on .



Made like no other.
In its first spot for client Haagen-Dazs, Goodby Silverstein & Partners turned to Munich-based design and production company velvet mediendesign and director Matthias Zentner to create an anthemic montage of refined taste. Set to somber piano strains, a super relates the Haagen-Dazs philosphy that less is more with the copy line, "The beauty of Haagen-Dazs is what we put in but also what we leave out."
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