Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Goodby Breaks Haagen-Dazs Anthem

Published on .

Made like no other.
In its first spot for client Haagen-Dazs, Goodby Silverstein & Partners turned to Munich-based design and production company velvet mediendesign and director Matthias Zentner to create an anthemic montage of refined taste. Set to somber piano strains, a super relates the Haagen-Dazs philosphy that less is more with the copy line, "The beauty of Haagen-Dazs is what we put in but also what we leave out."
Most Popular
In this article: