Goodby Breaks New "Got Milk?" Spots

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Milk "Trail Runner"
Goodby, Silverstein & Partners has unveiled a new pair of "Got Milk?" spots for the California Milk Processor Board. Both commercials, directed by Omaha Pictures' Rupert Sanders, take a distinct turn toward the macabre.

In one, a woman's bones get fed up with a steady diet of soda until they finally leave her body and head to the fridge for some moo juice. In the other, a man is chased -- Blair Witch-style -- by ... well, you'll just have to watch it and find out.

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