Grey/New York is rolling out three new comedic spots for Dairy Queen this month, all focusing on the irresistibility of DQ's offerings. In one, we see a woman who has a crush on Dairy Queen's crispy chicken salad, much the way her daughter has a crush on a pop star. In another spot, a guy puts romance on hold and shovels down as much ice cream as he can when his girlfriend's not looking. In a third a young father tries to juggle a Blizzard and baby, with slapstick results. All three were directed by Harvest's Baker Smith.