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GSD&M Promotes the Power of AARP
Published on .
A guy takes up a collection for Social Security.
The AARP, which grabbed the eyes of media buyers earlier this year with a confrontational trade campaign, continues that irreverent tone with a new television campaign, again from Austin's GSD&M. Two new spots directed by Hungry Man's Bryan Buckley illustrate the strength in the association's numbers by showing people trying to do what the AARP does all by themselves. In one spot, a man tries to single-handedly save Social Security by soliciting donations directly from the wealthy. In the other, a man resorts to cloning himself so he can do more volunteer work.