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Grey/N.Y. comes through with a clever pitch for dog food in a new spot for Showbound Naturals. Directed by HKM's Nelson Cabrera, the commercial opens on a dude in the middle of a serious game of ping pong. At first, his opponent appears to be a disembodied paddle. A few cuts later, however, we see that he's playing against his dog's tail, which is wagging away as the pet chows down on a bowl of Showbound Naturals. As the copy says, "You can't make a dog happier."