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Harvard Pilgrim Takes Your Mind Off Your Health Plan

Published on .



Stop spending time thinking about your healthcare provider.
How much time do you want to spend dealing with health plan bureaucrats? According to a breaking campaign for Harvard Pilgrim Health care from Hill, Holliday/Boston, even a second is too much. In two spots directed by Chelsea Pictures' Nicholas Barker, we see people going about their daily lives -- walking on the beach, pushing their daughter in a swing -- when their significant others momentarily morph into some anonymous guy in a suit. The tag: "If your healh plan interferes with your life for even a moment, it's too much."
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