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The History of Gatorade, Pt. 2

Published on .

Gatorade throughout history.
In the second installment of the "Origins" heritage campaign for Gatorade -- which breaks Wednesday -- Element 79 tracks the sports drink's progress from the University of Florida to the NFL. In a spot directed by Crossroads' Mark Pellington and narrated by inimitable sportscaster Keith Jackson, members of the '69 Kansas City Chiefs testify to the powers of this "liquid gold," which they say helped them beat the Vikings in Super Bowl IV.
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