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Rubin Postaer & Associates has introduced a new commercial for the Honda Element that contains quite a few elements itself. The completely CG spot -- directed by Roman Coppola of the Directors' Bureau and created by L.A. CGI house Sway via A52 -- shows a hail of "Mega Bloks" falling from the sky and locking together to form a complete Honda Element, a setup for the tag, "Every piece has its purpose." Additional credits go to editor Ben Longland at Rock Paper Scissors and composer Rob Lopez at music house HUM.