Hummer for the Holidays

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Hummer "Toboggan"
Hummer gets into the holiday swing with a new commercial directed by Independent Media's Kathryn Bigelow. The spot, from Boston's Modernista!, shows a father and two sons as they jet down a mountain on a runaway sled to a soundtrack borrowed from How the Grinch Stole Christmas. As the the wild ride wears on, we follow their tracks back up the mountain and see how they got up there in the first place -- in a Hummer H2, of course. The Mill provided the visual effects while Boston's Brickyard contributed effects and the Seussian end graphics.
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