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Hummer's New Look

Published on .



The new H2 come with a surprise.
GM's Hummer division is introducing a new model -- the Sport Utility Truck, which is a cross between an H2 and a pickup. Boston agency Modernista! introduces the new look in two spots directed by HSI directing team Arni & Kinski. In one, an electronic scanner passes over the truck from front to back, eventually revealing the added truck bed. In the other, an explorer encounters what looks like an H2 in the jungle. When he pushes away some brush, however, it turns out to be the new SUT.
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